A Fractional CMO delivers the expertise and strategy of a full-time marketing executive without the full-time cost

James Burdine is a marketing strategist and brand naming expert helping companies unlock growth through creative, customer-obsessed marketing strategy and orchestration of existing marketing talent and resources

James Burdine is a successful marketing leader, strategist, and craftsman who blends proven growth strategies and voice of the customer insights to drive sales and build brands for companies that demand results.

James offers clients the learning and success from more than 20 years of corporate, international, and venture-backed start-up experience as a hands-on growth strategist and driven brand-builder.

Our services

  • Marketing Strategy

    Build a stronger brand and a smarter growth strategy with experienced Fractional CMO leadership. We help B2B companies align customer insight, positioning, marketing, and sales to accelerate growth.

  • Brand Naming

    A strong name gives your new company, product, building, or community a clear and memorable place in the market. We provide a strategic naming process designed to build confidence, alignment, and momentum.

  • Impact Hours

    Get focused, seasoned guidance on the go-to-market, brand, or strategy challenges holding your business back. In one intensive hour, we’ll tackle your most pressing questions and define concrete next steps.

What our clients are saying

The Name: Why Bishop Linville?

Bishop Linville is an intersection on the Eastside of Detroit. These four corners, 1920s era cement rounded smooth were where the neighborhood kids skateboarded, played baseball, and launched our imaginations. We conjured those four corners into every sort of space and dream — from planets to a skatepark to Tiger Stadium (known for its own corner back then).

Today Bishop Linville sits at the intersection of future promise, rigor, creativity, and smarts.

Contact us